Social media and influence that carry your story further

Overview

Social platforms are where opinions form and buying decisions start. Most brands can produce content. Far fewer can make sure it reaches the right people at scale. Our social and influence practice combines strategy, creative production, creator partnerships and distribution, so your message travels beyond your own followers to the audiences that matter.

Social Media Marketing

Strategy, content calendars, design, copywriting and community management across Instagram, Facebook, LinkedIn, YouTube and X. See our full social media marketing guide.

• Platform strategy and content pillars
• Monthly content production and publishing
• Performance reporting tied to business goals

Influencer Marketing

We match your brand with creators whose audiences fit your customers, from nano and micro influencers to category leaders. We handle discovery, vetting, negotiation, briefs, approvals, compliance and reporting.

• Creator discovery and audience vetting
• Campaign briefs, contracts and approvals
• Whitelisting creator content as paid ads

Celebrity Endorsements

For launches and brand-building moments, a celebrity partnership creates instant recognition and trust. We source, negotiate and manage endorsements and collaborations that fit your brand and budget.

• Talent sourcing and negotiation
• Campaign concept and content production
• Usage rights and contract management

Content Distribution Network

This is Phibuzz's signature capability. Our distribution network is one of the largest in the world, and it places your content across a wide range of pages, publishers, creators and communities. It is how a single story reaches audiences across platforms, markets and geographies.

• Multi-platform content seeding and amplification
• Publisher and page network placements
• Market and language targeting across India, the GCC and beyond

Video & Reels Production

Short-form video drives reach on every platform. Our team scripts, shoots and edits Reels, Shorts, product videos, testimonials and brand films built for the first three seconds.

• Concept, scripting and storyboarding
• Shoots, editing and motion graphics
• Platform-specific formats and versions

Community Management

Fast, helpful and on-brand responses turn followers into advocates. We manage comments and messages, moderate conversations and surface insights from what your audience is saying.

• Comment and inbox management
• Escalation and crisis protocols
• Monthly sentiment and insight reports

WhatsApp & Messaging Marketing

WhatsApp is where customers in India and the Middle East talk to brands. We set up WhatsApp Business, broadcast lists, channels and automated journeys for enquiries, offers and support.

• WhatsApp Business and API setup
• Broadcast and channel strategy
• Automated replies and lead capture

How we work

1. Listen. Audit your channels, competitors and audience conversations.
2. Plan. Build content pillars, creator shortlists and a distribution plan.
3. Create. Produce platform-native content and creator briefs.
4. Distribute. Publish, partner and amplify through our network.
5. Learn. Measure reach, engagement, traffic and leads, and refine each month.

Frequently asked questions

Make your story travel

Book a free social media audit and get ten content ideas tailored to your audience, plus a plan to reach them at scale.