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Phibuzz
SEO & AI Search

SEO and AI search: be found on Google and recommended by AI

Search now happens in two places, the results page and the AI answer. Phibuzz builds visibility in both, with technical excellence, authoritative content and the brand signals that AI systems trust.

150+ clients worldwideOffices in India & UAEFree SEO + AI audit, no obligation
By the Phibuzz teamUpdated 3 min read

Overview

Organic search remains one of the most cost-effective sources of qualified customers. But buyers increasingly ask ChatGPT, Gemini, Perplexity and Google AI Overviews for recommendations instead of clicking through ten links. Phibuzz combines classic SEO with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), so your brand ranks, gets quoted and gets recommended.

SEO Services

Our core SEO service covers technical health, keyword strategy, on-page optimisation, content and authority building, with monthly reporting tied to leads and revenue. See our full SEO services guide.

  • Keyword research and content mapping
  • On-page and technical optimisation
  • Monthly performance reporting

Enterprise SEO

Large websites need SEO that scales. We support enterprises with thousands of pages, multiple locations or international audiences through governance, prioritised technical roadmaps and close collaboration with in-house development teams.

  • Log file analysis and crawl budget optimisation
  • International and multi-location SEO, including hreflang
  • Programmatic page strategy and SEO governance

Ecommerce SEO

Category and product pages drive the highest-intent traffic in ecommerce. We optimise site structure, faceted navigation, product content and schema across Shopify, WooCommerce, Magento and custom platforms.

  • Category and product page optimisation
  • Product schema and merchant listings
  • Duplicate content and faceted navigation fixes

Technical SEO Audit

A complete diagnostic of everything that affects how search engines and AI crawlers access and understand your site, delivered as a prioritised action plan your developers can follow.

  • Crawlability, indexation and site architecture
  • Core Web Vitals and page speed
  • Schema markup validation and fixes

Authority still matters. We earn relevant, high-quality backlinks and brand mentions through digital PR, expert commentary, publisher outreach and our content distribution network. We never use spam or link schemes.

  • Digital PR campaigns and expert placements
  • Publisher and blogger outreach
  • Backlink audits and toxic link clean-up

AEO: Answer Engine Optimisation

AEO structures your content so it can be lifted as a direct answer in featured snippets, People Also Ask boxes, voice assistants and AI Overviews.

  • Question research and answer-first content
  • FAQ, HowTo and structured data implementation
  • Snippet and AI Overview tracking

GEO: Generative Engine Optimisation

GEO strengthens the signals AI models use when they decide which brands to mention and cite: entity clarity, authoritative mentions, consistent information and genuinely expert content. We also test visibility across ChatGPT, Gemini, Perplexity and Copilot.

  • AI search visibility audit and prompt tracking
  • Entity and knowledge graph optimisation
  • Brand mention and citation building

Local SEO & Google Business Profile

For businesses that serve specific cities, we optimise Google Business Profiles, citations, reviews and location pages to win the map pack. See our full local SEO guide.

  • Google Business Profile optimisation and management
  • Citation building and NAP consistency
  • Suspension recovery and verification support

App Store Optimisation

For mobile apps, we improve visibility and conversion in the Apple App Store and Google Play through keyword optimisation, creative testing and review strategy.

  • Keyword research and metadata optimisation
  • Screenshot and preview video testing
  • Ratings and review strategy

How we work

  1. Audit. Technical, content, authority and AI visibility baseline.
  2. Prioritise. A roadmap ranked by impact and effort.
  3. Implement. Fixes, content and authority building every month.
  4. Measure. Rankings, AI citations, traffic, leads and revenue.
  5. Refine. Quarterly strategy reviews as search evolves.

Frequently asked questions

What is the difference between SEO, AEO and GEO?
SEO helps you rank in search results. AEO helps your content appear as direct answers. GEO helps AI assistants like ChatGPT, Gemini and Perplexity understand, trust and recommend your brand.
Can you guarantee we will appear in ChatGPT answers?
No one can guarantee AI citations, because the models decide what to include. We strengthen the signals they rely on and track your visibility across assistants every month.
Do you offer one-off audits?
Yes. We offer standalone technical SEO audits and AI search visibility audits, as well as ongoing monthly programmes.
Which markets do you cover?
Phibuzz runs SEO and AI search programmes for India, the UAE and the wider GCC, and international markets in English.

Request a free SEO and AI visibility audit from Phibuzz and see how your brand performs on Google and in AI answers today.

AI & Technology insights

Related reading.

All AI & Technology articles

Free download

The AI Search Playbook 2026

25 practical steps to get your brand found on Google and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. An 8-page PDF checklist with a self-scoring system.

  • Foundations, content, authority, technical and measurement
  • Self-scoring checklist for your team
  • Built from our AEO & GEO client work

Instant download. No spam, unsubscribe any time.

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