How Dubai uses social media
The UAE is one of the most connected countries in the world, and social media is where people discover restaurants, clinics, properties and brands. Instagram and TikTok drive discovery, Snapchat remains strong with younger Emirati and GCC audiences, LinkedIn is essential for B2B and professionals, and WhatsApp is where enquiries close.
Dubai audiences are multilingual and expect premium content. A feed that works for expatriate professionals may not work for Emirati families, so we plan content by audience, language and platform, in English and Arabic.
Our social media services in Dubai
Strategy and bilingual content calendars
Positioning, content pillars and calendars in English and Arabic, built around your goals and the UAE calendar, including Ramadan, Eid, National Day and major Dubai events.
Content production in Dubai
Reels, TikToks and photography for products, properties, clinics, restaurants and events, produced to a premium standard.
Community management
Comment, DM and WhatsApp management with fast, on-brand replies in English and Arabic.
Influencer marketing in the UAE
Creator discovery, vetting, contracts and reporting, working only with creators who hold a valid UAE Media Council Advertiser Permit.
Celebrity and talent partnerships
Endorsements with regional celebrities and talent, with clear usage rights.
Paid social
Meta, TikTok, Snapchat and LinkedIn ads targeted by emirate, language and interest, tracked to leads and sales.
Influencer rules in the UAE
The UAE Media Council now requires anyone publishing promotional content on social media, paid or unpaid, to hold an Advertiser Permit, and visiting creators need a Visitor Advertiser Permit. The requirement became mandatory from February 2026. We check permits before every collaboration so your brand is protected.
Frequently asked questions
Which social platforms matter most in Dubai?
Do influencers in the UAE need a permit?
Do you create Arabic content?
Can you shoot content in Dubai?
Get a free social media audit
Share your profiles and goals. We will review your content, audience and competitors in the UAE and send ten content ideas for your brand.
